#HARLEM SHAKE POOP EDITION ORIGINAL DRIVERS#
Other participants in the craze included the, whose video received at least 28 million views, music producer and international DJ, 'a senior community,' drivers and, musicians, musician, the staff of, members of the, actors and and. Cooper showed video of his staff performing the dance, while declaring himself 'horrified' and 'uncomfortable' about it. or at least the most irreverent' by Matt Eppers of players, the team and team, the and sides, clubs from, and, the colleagues of CNN newsanchor, the last of whom received a Twitter shout-out from Baauer himself. Notable performances Various groups that shot videos of themselves doing the Harlem Shake included the staff of, a squadron of the players from the, and the whose version was called perhaps 'the best. The infographic highlights several shocking data points, such as the fact that the world spent roughly 2,782 years watching Harlem Shake videos in one month. After numerous companies and began uploading their own Harlem Shake videos for what appeared to be promotional purposes, the business magazine advised them to produce their own original content instead of variants of the same video. The cited a number of reasons why it felt the meme was nearing its peak, including what it described as an 'extravagant' departure from the meme's humble origins, adoption by a very broad demographic including the elderly, choreographed corporate versions by ad agencies and marketing departments, apparent boredom of video participants, and significant departures from the original formula, such as the use of multiple camera angles and visual effects. Projected lifespan magazine declared the 'meme murdered' when the mainstream television program broadcast their version of the Harlem Shake on February 13. On the other hand, some Harlem shake dancers expressed the hopes of the Harlem shake dance making a comeback, becoming popular all over again as a result of the sudden exposure it got. Many felt that people in the videos were 'disrespecting' the real dance and making the whole neighborhood of Harlem 'look bad'. Harlem's reaction There were reports that residents were upset because of the dance called 'Harlem shake' in the meme videos not being the real.
Previously, as happened with ', there was always an initial video created by an artist which would start a dance craze that was subsequently adopted by fans. Martin Talbot, Managing Director of The in the UK, described 'Harlem Shake' as a 'phenomenon', the first ever 'crowd sourced video' to significantly drive sales of a song. But the business magazine pointed out that unlike 'Gangnam Style' and other notable hits from 2012, Harlem Shake is more of a meme, since a wide variety of groups and individuals have uploaded variants of the dance. Reception Initial response Numerous commenters have compared the Harlem Shake to '. In addition, the comparatively short life cycle of this kind of video meme means that by the time a traditional advertising agency or brand has put together its response to a current trend, it is likely that the trend will have long since peaked.
The short length of the video, 31 seconds in most cases, impacts directly on the duration of advertisement that can precede it, which in turn limits advertising revenue.
By contrast, the grassroots, bottom-up Harlem Shake has been described as a symbiotic viral meme, where open culture and business coexist. With the exception of a takedown notice issued when artist tried to upload her own version of the track, and his label, records, instead made use of YouTube's Content ID database to assert copyright over the fan-made videos and claim a proportion of advertising revenue in respect of each one., like other videos that preceded it, was a corporate, top-down traditional campaign.